ALLTHINGS.ME (Obstgarten-App)




Work done: Visual identity (logo)

The Official Social Work College from La Rioja (Spain) was looking for a new logo that fit its needs for a more contemporary and communicative brand.

The aim of the new logo is to achieve two objectives; on the one hand, it seeks to modernize the image of the school, bringing it closer to present times, and on the other hand it’s intention is to explicitly and clearly represent the values of social work.

To do this, I started from scratch at the conceptual level and all basic elements in the logo were rethought: form, colors and shadows.

Fundamentally the isotype is composed of two identical figures; the idea behind that is to humanize the concept and make an approximation of the positions related to social work and of the citizens who use it possible.

The figure closest to the viewer represents the Social Work, its workers. In addition, it includes the colors of the flag of La Rioja. In front of this figure we have what could be the shadow of the first, but by deliberately moving it away from one another it appears as a new figure by itself; it represents the people that social work helps. The figures have a position of approach, of embracing each other, and it is this action that determines the meaning of the logo: moving away from other concepts such as charity or beneficence, the attitudes of the figures transmit more the delivery of help in a friendly manner, like equals. In this way, it helps to configure the idea to perceive the College as a friend more than a "cold" institution.

Related to stylistic aspects, the color base of black and grey was selected for purposes of saving and ease of use in black and white, losing in this last case only the representative colors of the flag of La Rioja (which are in color). 




Work done: Visual identity (logo)

Marsjobs, a startup based in Berlin with a vision to impact the jobs ecosystem, needed a logo and corporate branding to visually represent them as high quality and professional.

The first step was to really understand the company's vision. Once done, the first challenge was clear: how to visually relate Mars and Jobs within one element. The result needed to be attractive, simple and memorable. After careful deliberation, the solution was to integrate a representation of Mars and Earth in a single message, referring to the people, the aspirants to the works:

Mars = Companies, Earth = People

The reason was to be able to put on the same plane concepts such as Mars, jobs and people, which are not linked. I needed to convert the concepts to the same "language" that, in this case, would be celestial bodies. In this way, the logo message could be coherent and transversal, becoming an "everything".

The company itself already includes Mars, and the reason for choosing Earth to represent the people is quite obvious. An interesting parallelism is also made with the understanding that the search for work is usually associated with feelings of emotion, adventure and novelty, which are similar to what the concept of Mars has traditionally evoked in the human being.

The intersection of both concepts represents both sides of the equation: people that look for jobs and companies that are offering them. Thus giving rightful meaning to the concept of Marsjobs.




Work done: checkout / shopping cart / registration / product page

MROsupply.com is the e-commerce extension of Mechanical Drives and Belting, established in 1898 in Los Angeles (yes, 1898, not 1998). They have over 700k parts available and clients like Coca-Cola, Whole Foods and Space X.

My work, as a Proudsugar member, was the redesign of (among other elements): the shopping cart, the product page, the checkout and the registration process. The effort focused on the improvement of the UX, the generation of trust and the ease of purchase from the user, more than any changes in the the visual design.

Next are the old and new versions comparison:

Old version:  Shopping cart

Old version: Shopping cart

New version:  Shopping cart

New version: Shopping cart

Old version:  Product page

Old version: Product page

New version:  Product page

New version: Product page

Old version:  Checkout

Old version: Checkout

New version:  Checkout

New version: Checkout

Also created from scratch was was the design of a new platform for MRO Supply, an inventory management system.

(Click on the images to enlarge)



Work done: Visual identity

Praxis is a multidisciplinary social cabinet, from the perspective of social work and clinical psychology, and has extensive experience in the management of social resources, people and institutions.

They needed a visual identity, including among other elements, the logo, the stationery, signs or brochures.




Work done: website (mainpage)

Pelican Bazaar, a brazilian e-commerce focused on premium products. The goal was to create a perfect blend between visual communication, product marketing and technology. The outcome: a page that presents a solid and coherent brand that communicates trust and quality.




Work done: Shopping cart

Peter Dobias is a holistic veterinarian with more than 20 years experience. His online business focuses on providing content around prevention and diagnosis for animal diseases, especially dogs. 

The goal was to increase conversions along the sales funnel. Especially click-through rates from the shopping cart to the checkout page.

The work done, as part of Proudsugar, with UX and visual design increased conversions from the shopping cart to the checkout page by 30%.

Old version  (checkout)

Old version (checkout)

New version  (checkout): work on UX & visual design

New version (checkout): work on UX & visual design



Work done: website

SiteDove is the complete website health monitoring solution, which prevents, diagnoses, and repairs websites from critical health risks that are deadly to them, as well as income and reputation.

Sitedove needed to gain more trust, to be in line with the service they sell. When it comes to security, users needed to understand exactly what are the dangers coming from the core problem and how Sitedove addresses them in a solid way. The client needed clear focus on clarity, and trustworthiness.

So, a solid one-page sales point was created, where the order of items and content information is directed towards the user to eliminate barriers and doubts when it comes to assigning value to the product.

(Click on image to enlarge)




Work done: website (mainpage)

Go Print is the leading business card provider in South Africa. 

Old version:  website

Old version: website

New version:  website

New version: website

New version (Detail 1):  illustration

New version (Detail 1): illustration

New version (Detail 2) : Cover image

New version (Detail 2): Cover image



Work done: Website

Wissing Rechtsanwälte helps medium-sized companies in all strategic legal matters.

They needed a website that fit its requirements of formality, trustworthiness, clarity and quality, as a precept to communicate to its users.