Website for the international Young Talent Competition (YTC)

F. P. Journe is an independent high-end watchmaking manufacture with a positioning built around precision, authorship and technical rigor. Within this context, the Young Talent Competition (YTC) functions as a natural extension of the brand’s universe: an international competition aimed at giving visibility and projection to new generations of watchmakers.

The project consisted of the UX/UI design of the YTC website, conceived as an institutional space that articulates three main functions: presentation of the competition, participant registration and review of winners from previous editions. Access to the competition’s historical winners plays a central role in the narrative of the project, reinforcing its continuity and legitimacy within the context of high-end watchmaking.

The experience was conceived from a sober and precise approach, where perceived quality is built through strict hierarchy, controlled reading and contained interaction, aligned with the brand’s values and visual language.

The challenge

The challenge was to design a digital experience capable of communicating a highly specialized international competition while maintaining a balance between institutional rigor, informational clarity and accessibility for diverse participant profiles.

The website needed to articulate content of different natures —competition information, editorial content, historical winners, rules, timelines and the registration process— without fragmenting navigation or diluting the brand’s character. At the same time, it was essential that access to registration remained clear and recognizable, without competing with the institutional weight of the historical content.

From an experience perspective, the challenge was to avoid both excessive density and oversimplification, maintaining a constant perception of visual coherence and control while preserving the relevance and context of the competition.

Experience design

The experience design relies centrally on the visual interface as a tool for order and hierarchy. The UI acts as a containment system that organizes institutional, editorial and historical content within a coherent visual framework.

Composition, vertical rhythm, use of space and typography are employed to structure reading and establish clear levels of information, avoiding superfluous graphic resources. The interface maintains consistent visual criteria across sections, reinforcing overall continuity.

The presentation of the competition, access to registration and consultation of winners from previous editions share the same visual language, allowing users to navigate both historical content and active participation in the competition without breaks in criteria or shifts in tone.

Outcome

The result is an institutional website that articulates the presentation of the Young Talent Competition, its editorial content, the history of winners and participant registration within a clear and controlled structure.

The resulting experience remains consistent with F. P. Journe’s positioning through precise visual hierarchy and a contained interface, where design acts as a support for information and for the institutional character of the competition.