THE CHALLENGE

Padrino is a free and open-source web framework, and they were looking a new logo and image that would match the outstanding quality of this exciting and versatile framework.

THE WORK

My work for Padrino was the creation of the new logo, from the idea and conceptualisation to the execution.

THE OUTCOME

In the conceptualisation and execution of the Padrino logo the driving force has primarily been "elegance”.  Allusion to this concept is made in the definition found in the same Padrino website.  Likewise, such reference to the Godfather (Padrino in italian and spanish), should also be clear, evoking and with a focus on the positive values (not the negatives :) that have cemented him as one of the most iconic fictional characters of the 20th century. 

Parting from that origin, there are two other main factors that have shaped the style and form of this logo. Firstly, you will appreciate the styling features of Art Deco, in allusion to the younger years of Vito Corleone (1920-1940). And second, the relation of Padrino platform with the Ruby language had to be shown in one or other way; the solution was use a triangular shape, evoking the shape of a ruby (see below)

So the outcome is a logo that represents the perfectly the slogan of Padrino: "The Elegant Ruby Web Framework".